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 Clothing Design and Marketing Project : Evil Puppethead Products 
 

 
 
In the winter of 1991, I attended my first ASR trade show and was introduced to the fashion business. It was an exciting time in the industry, the clothing was wild and the music was groundbreaking. And there was a lot of interest in small companies and independent designers.
At my first ASR show, I saw young artists selling unconventional garments and funky printed t-shirts. I remember thinking: I wanna do this! In 1992, I began my company Evil Puppethead Products. The starting point and the center piece of the line was the Evil Puppethead jug head hat.
 

The next step was to create a series of t-shirts.

My design concept tied evil and 666 into my images. The 666 print became my best selling design for the next 2 and a half years.

 
Other designers were inserting their names into well known logos and pop culture references. I though it would be fun to do a mash up with comic book covers and created a group of fictitous super heros and villians.
I also made prints of old style comic book ads: see through anything with 'x-ray specs and 'learn to hypnotize'.
 

For the comic book line art, I utilized the talents of my friends: Chadd VanZanten, John Ewell and my brother Noel. Also as part of this line, I screen printed my 666 design on gas station overalls, and put an "Evil" name tag over the left pocket. The coveralls were a big hit!

Next Season...