Kungfu Threads

My third year. I went in a different direction and designed a brand new line. I used almost my entire production budget to make high quality samples and hire kick-ass artists for my designs: Will Pace and a young Meats Meir. I printed on ringer tees and althetic jerseys. I designed a jacket, a pair of jeans, record bag backpack and turntable slip overs. My trade show booth was minimal, focusing my marketing money on advertising in industry magazines. My promotional swag included Kungfoo stickers and a big box of mixed tapes by my freind DJ Mechanized.
		A clothing line called Kungfu Threads could not be complete without ripping of the Hong Kong Phooey graphic. Concept and art by me.
		Karate Elvis Concept by me Artwork commissioned from Will Pace
		Storm Trooper Concept by me Art by Meats Meir
		Disco Skates Concept by me A rtwork by Will Pace
		Shaft Concept by me Artwork by Will Pace
		Evil Knievel super-dooper disco jacket Concept and design by me

As a small business owner, it eventually got harder and harder to compete with large companies. Retailers became more interested in buying very deep in a few selected big fashion lines and a lot of the smaller designers got lost in the shuffel. I had a blast while it lasted and learned lessons about business, marketing, and design I would carry into all of my future projects.